Master Matchmakers® Pioneers An Application: Appreciation Lab® Verifies Your Own Dates Before You Fulfill

The Quick type: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward managed VH1’s “Tough Love.” During the period of six months, this mother-and-son duo highlighted their unique skill for encouraging, suggesting, and quite often giving an actuality check to prospects looking love. You should definitely in tv show business, the duo runs Master Matchmakers to greatly help singles find a relationship through matchmaking and big date mentoring. Master Matchmakers offers tailored advice and vetted suits to singles nationwide. Today, the team has also innovated a mobile application called prefer Lab that authenticates the identification of a stranger prior to going on a romantic date. In every respect of dating, the Ward family helps greater truthfulness and trust.


In 2003, Steve Ward thought he had been on his solution to becoming an investment banker. He was 22, only out of school, and about to start his job, but 1st he made a decision to assist their mommy around along with her matchmaking business.

JoAnn Ward had a skill for dealing with men and women, not with technologies. She had been using filing cabinets, and her daughter planned to upgrade the girl to an on-line database and website. The guy expected it to be a quick task. Then, when a prospective client asked him for a male’s point of view, the guy conducted 1st intake meeting and began to suggest fits.

He came across with the client and paired this lady through to a first go out. She and her day struck it well and were shortly involved becoming married. Steve’s 1st introduction had been a rousing achievements, and merely such as that he had been addicted.

An extra generation matchmaker and Chief Executive Officer at Master Matchmakers, Steve guides people toward rewarding interactions with honesty and credibility. He’s well-practiced at providing information to singles. Alongside his mom, he co-authored a book called “Crash program in Love.” Throughout their undertakings, he expectations to enhance the matchmaking knowledge for singles.

Master Matchmakers conducts personal interviews and criminal background checks to completely familiarize yourself with consumers before delivering all of them on a date. Certified coaches and licensed therapists act as individual coaches and a separate group of full time matchmakers function side-by-side by using these mentors to ensure careful, hand-selected introductions in conjunction with tailored information from decades of professional knowledge.

With an extensively viewed television show, “Hard prefer,” this tiny local hookup matchmaker broadened into an all over the country boutique, helping singles throughout 50 claims.

“We’re taking on board from around 20 to 40 new clients four weeks now,” Steve stated. “we have matured into a full level solution able to aiding whoever labors in love.”

nowadays, making use of technology to enhance the internet dating life of singles, Steve provides pioneered a cellular program also known as prefer Lab, which will confirm a person’s picture, authenticate their unique identity with an individual expertise test or cell phone search, and work a criminal record check besides.

“in a day and time of meeting over mobile first when it comes to dating, we created prefer Lab to provide depend on as a site for the whole matchmaking industry,” Steve described, “however for those wanting a high-touch, personal expertise we’ll consistently offer our very own best-in-class, individual training and specialist matchmaking services.”

Steve and JoAnn Honed Their Date training Via “Tough Love”

Upon joining Master Matchmakers, Steve made use of their business impulse, social instinct, and flair for informing it like it should display all of that a matchmaker are and carry out. Consequently, the guy and his awesome household eventually earned a lot promotion and interest, culminating in VH1’s reality tv series “Tough like,” which ran for six times.

From 2009 to 2013, Steve and his awesome mommy hosted and developed this tv show about singles and partners in several phases of internet dating and connection crises. They’re simple people who learn how to get effects.

“Thank you so much a great deal for directing myself along the ‘dating journey’ that triggered Ryan. Our company is therefore happy. The guy contributes a whole lot to living that i might be unable to generate alone. I never thought in soulmates before, but kid am We a believer now!” — Maya, a Master Matchmakers client

After period one, Steve acknowledged the helpfulness of a really love bootcamp, of hearing from an individual who will tell you the real truth about your self as well as your connections. The guy made a decision to add a night out together mentoring solution to fit and bolster their unique matchmaking.

“We wished to supply renewable techniques we could add value to someone’s sex life,” he informed us. “We started initially to establish a program that people thought had been very distinctive and customized, using the approach we were recognized for: difficult love.”

The popularity of the tv screen program together with development of websites at the time permitted Master Matchmakers to syndicate their own services all over the country.

Date Coaching, coordinating, and Vetting for folks in All 50 States

Master Matchmakers has changed a great deal since 2003, whenever posting and transferring images via a pc ended up being monotonous and difficult. In those days, it absolutely was a market criterion that matchmakers wouldn’t program their customers images of the potential big date. Your client was required to trust their professional assessment of appeal and being compatible.

Now technological advances enable Steve along with his group to dig more deeply and provide a lot more than simply a photo. Right down to the final detail, these matchmakers want to know everything to enable them to make an educated match. The full bio and history check is common running procedure for this exclusive matchmaker.

Delivering customized solution with the entire country, the Ward family members can help a huge selection of eligible singles discover the person regarding desires.

An egalitarian matchmaker, Steve denies the notion of an antiquated enterprize model in which guys pay inflated rates to satisfy women who spend absolutely nothing. Master Matchmakers treats ladies fairly and pleasantly.

“I cater to a high-end lady,” Steve mentioned. “we appeal to women who tend to be extremely driven, successful, attractive, educated, and seeking to generally meet their equal or better.”

Date Coaching

In their big date mentoring, Steve leaves a focus on identifying possibilities and being prepared for functioning on them. The guy promotes self-awareness, not self-consciousness. He discusses shifting the paradigm and getting rid of self-imposed obstacles so your customer is able to fulfill “usually the one.”

“My training gives them the capacity to maximize the opportunities that can come their own method also to notice those possibilities,” the guy explained. “I’m a numbers man, so it’s exactly about volume and preparedness.”

The guy and his awesome staff of educated coaches fulfill face-to-face to identify designs, break bad routines, and work out an agenda for how locate, type, and maintain outstanding connection. It’s no wonder their site talks of big date coaches as “the sword and guard within sex life.”

“Quite often we just work on assisting folks develop their particular brains,” Steve stated, “to attempt to consider the reason why it could work– not why it won’t operate.”


These matchmakers advocate for you. Work is to organize introductions with compatible and vetted individuals. Consumers consent upon a specific amount of introductions beforehand, while the matchmakers produce a tailored approach supported by many years of expertise from inside the dating game.

“we are really tactical about any of it,” Steve said, “and then we give opinions as you go along. We supply the client sincere positive critique which they won’t get some other means.”

Master Matchmakers grab their time interviewing and getting to understand their customers so that they can make smarter fits. The point, Steve mentioned matter-of-factly, is to get eliminate the consumer by combining all of them with a compatible match.

Occasionally this simply means providing some guidance (or a firmly worded truth check) to clients. The mind-set regarding the unmarried is simply as vital due to the fact character regarding day.

Also important, Steve told us, could be the capacity to talk realistic expectations. “i have discovered through the years to walk an excellent line between providing some body wish and providing some body delusions.”

Background Checks

Before dealing with any client, Master Matchmakers completely investigates that individual’s back ground. For example from social media marketing profiles to criminal background. The group provides a great deal of data at their own discretion to make certain that almost all their customers are on the up-and-up.

“By far and away, we have the greatest level of direct access to controlled data — more than any matchmaker in the united states,” Steve boasted. “We’re basically, for all intents and purposes, exclusive detectives.”

Grasp Matchmakers merely symbolizes folks after vetting their particular history. Whoever signs on agrees to these types of an arrangement. Fostering depend on and honesty, these matchmakers make sure their customers are upstanding individuals worthy of getting matched. This amazing feature gives the team an aggressive edge for singles in search of some additional protection and in-depth research.

“We have now integrated countless technology over the past four years,” Steve stated. “enabling all of us to accomplish the jobs better plus successfully than many other matchmakers out there.”

Love Lab Uses criminal background checks to Keep Daters Safe

Recently, Steve has taken on a committed undertaking, creating a matchmaking reference for singles. He’s used the verification innovation employed by Master Matchmakers and condensed it down into a mobile software labeled as admiration Lab. Today everyone can look online to confirm the identity of a romantic date before conference physically.

This will be an important product for singles which put themselves at risk by going on a date with someone they don’t really actually know.

“we need to be an index,” Steve demonstrated, “to verify online dating users and just assist people increase price regarding each one of these apps and services.”

Really love Lab uses Master Matchmakers’ vetting processes to deliver the current dater some peace of mind. Before going on a romantic date, users can login discover if someone else is actually who they claim become (and the things they state they resemble).  This complimentary mobile application premiered in Sep 2013 and contains been growing the reach ever since.

“We’re in the course of an evolution of our own item,” Steve said. “we should become an independent verification service for the entire relationship sector.”

The app allows people self-verify their very own identification and look on the identity of somebody otherwise. Quickly you’ll enter a phone number, email address, or login name associated with a Love Lab profile to find out if some one you found on the web was already verified. Everyone else must confirm their very own details. You’ll be able to confirm your photos, such as, by firmly taking and posting an immediate selfie to Love Lab that will be determined and when compared with your own profile photographs for likeness.

With an extensive and scrupulous confirmation process, these internet dating innovators hope to create an item that reduces the dishonesty, fraud, and threat rampant in internet dating.

“I’m not thus worried about creating a ton of cash right-away. I’m truly establishing something that people are going to want to use and advise — and a site that solves a really major issue.”

The Master Matchmakers Team Has a Close-Knit, household Feel

Master Matchmakers is actually a family-run business. JoAnn Ward will be the chairman, her daughter may be the President, and her girl is the Executive Director of Client Relations. A lot of their matchmakers and date mentors are with the business for decades and are usually seriously purchased the success of every client.

“We operate Master Matchmakers like children. We now have a really boutique-style strategy,” Steve demonstrated, incorporating, “My personal mommy has always said that the single thing that technologies can not replace is private solution.”

JoAnn has a vibrant personality that establishes the tone for any company in general. The Ward family members is all about telling it adore it is actually and helping folks when you are drive.

“We simply take an equal share of this obligation for the business,” Steve stated, “but she is a whole lot more involved in producing the achievements in our client’s everyday lives.”

Recently, Steve has brought a lot more of a step back from client try to concentrate on the continuing growth of the Master Matchmakers business and growth for the enjoy Lab application. The guy lets their mom make the reins regarding customer side, even though they don’t usually concur in regards to the the proper approach.

“we’ve got disagreements with regards to the clients continuously in fact,” he stated good-naturedly. “If we disagree, though, it’s my job to allow her to win because we made a great deal a long time ago that she would have last suppose for the matchmaking organization and I also would have final state on enjoyment endeavors.”

That arrangement seems is useful to all involved â€” this mother-son team balances both out over give daters personalized assistance and scientific convenience.

Success is calculated by How Happy the customers Are

Over recent years, Steve provides observed many achievements stories of happy lovers exactly who found, fused, and discovered really love owing to Master Matchmakers. Their customer ratings web page is full of reviews from content consumers.

“I would like to believe 99% of the people which chose me should do it all once again,” he stated, “and that I’m proud of that.”

The guy informed you about a particular girl who had been smart and profitable in demand for some guidance inside her romantic life. Steve took the girl on as a customer and started coaching the girl is a lot more open-minded. The guy paired her with some single men but had not found an amazing fit.

To gain understanding of the woman personality, Steve questioned the girl to give you an individual reference page. The woman response astonished him. “She believed comfortable adequate to choose an ex who was currently remarried,” the guy recalled. “She actually exposed to him and tell him that she’s going right on through this knowledge, doing some soul-searching and reflecting on what she could carry out in another way to meet up with ‘the one.'”

The woman ex ended up supplying her pathway into love. He recommended she fulfill a pal of their. The catch had been this friend stayed in Seattle while she stayed in New York. However, she’d been coached are open-minded to opportunities, therefore she agreed to have chances. After several profitable times, she finished up transferring to be nearer to this guy, who’s now the woman fiancé.

“She gave me this stunning recommendation for conference this individual,” Steve said. “the fact i really could ultimately impact some body in order for, also without exposing her to ‘the one,’ she however credits me — for me, that will be one thing to be pleased with.”

Master Matchmakers Blends Personal Service With Technology

Instead of becoming an investment banker, Steve Ward has actually used their abilities as a business person, spokesperson, matchmaker, and day mentor to propel Master Matchmakers in to the scientific age. Their own freshly created application, fancy Lab, could be the next thing in offering singles a safe matchmaking atmosphere with comprehensive background checks.

“we are in a position to check out some people’s background extremely carefully — much more thoroughly than nearly any different matchmaker on the market,” Steve stated. “i have in essence shrunk that technology into adore Lab, but Master Matchmakers still uses it for our customers’ purposes aswell.”

With upfront information, hand-picked matches, and verified times, Steve looks to corner the market industry on internet dating from beginning to end.

“the focus is truly being able to supply beneficial methods to people for the whole relationship environment,” the guy stated. In the event that large praises of his previous consumers tend to be any indication, he is been immensely profitable thus far.